DoubleClick
Google Inc is sure about success of its bid for DoubleClick
October 29, 2007Google Inc. offered US$3.1 billion (2.29 billion EUR) bid for online ad tracker DoubleClick to win over EU and U.S. regulators. Rivals Microsoft Corp. and Yahoo Inc. have also complained about the deal because it will make Google a stronger player...
Microsoft Corp loses out to Google Inc in acquisition of online advertising firm DoubleClick Inc
September 28, 2007Google Inc.'s proposal to acquire online advertising firm DoubleClick Inc. for $3.1 billion (2.19 billion EUR) needs close examination by federal regulators. At the same time, Microsoft Corp., which sought to acquire DoubleClick but lost out...
Google's DoubleClick takeover may hurt privacy rights
July 04, 2007Europe's major consumer group BEUC said Wednesday that it feared Internet search engine Google Inc.'s takeover of online ad tracker DoubleClick Inc. would damage European Union privacy rights and limit consumers' choice of Web content. Their plea to...
Google buys DoubleClick to control 80 per cent of online advertising
April 16, 2007Online ads juggernaut DoubleClick has been acquired by search engine colossus Google in an all-cash US$3.1bn deal that will give both companies control over 80pc of online advertising. The deal, subject to regulatory approval, was announced after the...
Google to compete Microsoft seeking to acquire DoubleClick
April 03, 2007Microsoft Corp. may have competition from Google Inc. if it seeks to acquire Web advertising company DoubleClick Inc., The Wall Street Journal reported Monday. Last week, the Journal reported that DoubleClick was exploring a sale with the help of...