Advertising
Google's advertising system under US investigation
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May 11, 2011Google's advertising system is being investigated by the US Justice Department, the company has revealed. The internet search giant added that it had put aside $500m (£306m) to settle any potential charges. The investigation is looking at how...
Online advertising breaks through £4bn barrier
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March 29, 2011The internet now accounts for a quarter of all advertising spending in the UK, according to figures. They show that the value of online advertising grew by 12.8% in 2010, breaking through the £4bn barrier. A study by the Internet Advertising Bureau...
Google wins trademark court case in Europe
March 24, 2010Google won a key European Union court ruling on trademark issues Tuesday. The European Court of Justice, Europe's highest court, said Google did not violate luxury goods trademarks by allowing companies to buy other companies' brand names as advertising...
June 12, 2009By Dave DeForest According to several internet ratings agencies more and more people are viewing television programs on the internet. Some of them may be bypassing broadcast television altogether to watch their favorite shows. This trend was highlighted...
US Internet advertising revenues grow more than 26 percent in first six months of year
October 05, 2007More than 26 percent growth to about $10 billion (7.09 billion EUR) was achieved by U.S. Internet advertising revenues in the first six months of the year. Keyword ads - such as those displayed alongside search results at Google Inc. and other search...
Online advertising to become largest advertising segment surpassing newspapers
August 09, 2007By 2011, Internet advertising is expected to become the largest advertising segment, surpassing newspapers for the first time, a new study reported Tuesday. The same study predicts overall communications spending to top US$1 trillion in 2008, making...
Google buys DoubleClick to control 80 per cent of online advertising
April 16, 2007Online ads juggernaut DoubleClick has been acquired by search engine colossus Google in an all-cash US$3.1bn deal that will give both companies control over 80pc of online advertising. The deal, subject to regulatory approval, was announced after the...