Nielsen changes web ratings
The way that rates the Web sites has suffered a changed, when Nielsen/NetRatings announced the new service that will measure popularity by how long users linger on sites. This could be a hard thing for the online advertising sites, because they count on how many pages were viewed.
Nielsen said that this new service will report the total time spent for all visitors and provide a better understanding of users' total engagement of Web pages and volume of traffic.
Guess what web sites got on the top of the rankings: AOL, Yahoo and MSN.
On the top we find AOL logging 25 billion minutes. "AOL has worked very hard to increase user engagement," said spokeswoman Amy Call. "This new rating is validation."
The change in audience measurement comes as the frequent use of online video and streaming sports scores and stock quotes make the number of page views increasingly irrelevant to a Web site's popularity.
This new technology has altered the way consumers engage sites. Let’s take a look at the system called Ajax, it automatically refreshes Web page content without the user clicking to reload the page, which reduced the number of page views in the old rankings. Now new e-mails also appear without pressing the "check mail" button. Nielsen rival ComScore addressed these changes in March by measuring the frequency with which users return to sites.
"It's a step forward in reflecting the changing technology and needs for the business," said Lynn Bolger, vice president of Yahoo's advertising and sales research. "It's a better indicator of what the audience is actually doing."
The upset one became Google who did not want to comment anything after it felt down with few positions on the top. Looks like the new technology will have fans but also enemies.
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