Launch of Orange brand in Moldova described as the best achievement of France Telecome group
The launch of the Orange brand in Moldova is described as one of the best achievements of the France Telecome group, the Orange brand director from Great Britain, Sally Evans has said.
A month ago, on April 25, the Voxtel company concluded the re-branding procedure and became Orange Moldova.
A press release, issued by the company on the occasion of celebrating the first month since the launch of the Orange brand, says that the Orange new offers “make furores” on the Moldovan telecommunications market. The clients have already perceived the new communication level offered by Orange, which gives them tariffs per second and taxation of voice message only after the sound signal. At the same time, the subscribers benefit from two-fold lower tariff per minute for PrePay and credit which never expires.
Moreover, the company reduced the tariffs for Orange Packages, and the 2-dollar republican tax was integrally compensated. The low prices for multimedia services SMS, MMA favoured their massive use, and the new TV service on the mobile phone revolutionised the telecommunications market in Moldova.
Presently, the company avails of 7 Orange shops, 38 partner shops, more than 70 dealers and 1,000 points for PrePay sale.
The public’s interest for the new brand is also proved through the high volume of accessing the web page www.orange.md, the 50% increase of the number of visitors in the Orange shops, and the 66% increase of the number of calls at the call centre, all within a month since the new brand was launched.
The project for launching the Orange brand in Moldova started in April 2006, in line with a decision of the company’s shareholders, through which Voxtel and Tempo became Orange. After a year of intense activity and the carrying out of 2-million dollars investments, the company was ready for switching to the international brand Orange.
The Orange brand, created in Great Britain in 1994, is known all over the world for the high quality of its services, the orientation towards the client’s needs and not only to the up-to-date technologies.
The brand focuses on a philosophy, represented by five fundamental values of an idea, Open, which means open to change. The orange values are: dynamic, open, surprising, honest, and simple. More than 159 million clients from 220 countries and region have already chosen the Orange brand.
According to orange Moldova, a year of activity allowed the company to implement all the Orange promises and standards. The coverage area was extended, the Clients Service was enhanced, the offers became more interesting, and the standards of serving the clients were improved.
All the methods of activity of the company, its individuality and values were adjusted in line with the Orange standards, which made its activity more effective. // BASA-Press
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