Canon presents PowerShot S5 IS and SD850 IS Digital ELPH Cameras

Canon announces two new Digital ELPH cameras: the PowerShot S5 IS and PowerShot SD850 IS. The new models add a dash of technical advancements including Optical Image Stabilization, Face Detection technology, in-camera Red-eye Correction and 8.0-megapixel resolution.

The PowerShot S5
"The PowerShot S5 IS digital camera meets the demands of active family photographers and discerning photo hobbyists looking for high-end features and maximum photo flexibility, while maintaining the light weight, trim profile and affordability of a point and shoot digital camera", said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

"With a broad range of features and a powerful ultra-zoom lens, it is no coincidence that the PowerShot S5 IS digital camera's look and feel evokes the sense of a small, lightweight SLR."

The Canon PowerShot S5 IS digital camera's 12x ultra-zoom lens features an extraordinary optical focal length range of 36 – 432 mm (35mm film equivalent) and rides that range quickly and quietly by using the same type of silent, ultrasonic motor drive found on Canon's high-end autofocus SLR lenses.


The PowerShot SD850
"The PowerShot SD850 IS Digital ELPH camera continues the strong tradition of Digital ELPH imaging excellence and eye-catching style. Created out of Canon's intimate understanding of the camera user's needs and wants, the PowerShot SD850 IS Digital ELPH camera delivers the most up-to-date innovations in camera engineering and design. Our new product lineup provides an unmatched scope of offerings for consumers needing a digital camera with superior functions and style, backed by the Canon legacy of superior quality", added Mr. Ishizuka.

The PowerShot SD850 IS Digital ELPH camera boasts a fast, ultra-compact 4x (35-140mm equivalent) optical zoom lens.

Both cameras feature bright, high-resolution 2.5-inch LCD displays that offer users a wide viewing angle, ideal for viewing and sharing. For extra flexibility to shoot self-portraits, aim over a crowd or go low for a new perspective, the PowerShot S5 IS digital camera features a Vari-Angle LCD display that swing outs with two-level brightness control for easier viewing under different lighting conditions while the PowerShot SD850 IS Digital ELPH features the new PureColor LCD that offers superior color accuracy and brightness and a multi-coated screen finish that provides enhanced resistance to glare, scratches and fingerprints. For conventional viewing, both cameras feature eye-level viewfinders.


The Canon PowerShot SD850 IS Digital ELPH camera is equipped with a new Creative Light Effect special scene mode that can alter the shape of background bright spots - into hearts, stars and the like - when shooting a night scene. The Creative Light Effect is but one of 18 shooting modes accessible to PowerShot SD850 IS Digital ELPH users at the mere touch of a control dial.

The PowerShot SD850 IS Digital ELPH camera features six movie modes, including normal and fast frame rates as well as a new Time Lapse movie setting that permits a movie recorded at intervals – the opening of a flower for example – to be condensed into a PowerShot S5 IS And SD850 IS Digital ELPH Cameras Set New Standards With An Arsenal Of Top-Tier Technical Advancements brief time frame when viewed at the normal 30 frames per second frame rate. Additionally, the camera's sound recorder can capture audio clips of up to two hours each.

Canon announces that all PowerShot digital cameras announced in 2007 are Certified for Windows Vista according to Microsoft standards, without any extra downloads or upgrades. Additionally, all current models are fully compatible with other operating systems including Windows XP and Mac OS X (Versions 10.2 - 10.4).

ComputerWorld

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