Adobe unveils Flash video
Adobe unveiled a version of its Flash media. The new software will allow video to be played offline, whether on computers or portable devices.
Flash is used on websites such as YouTube, the Google-owned video sharing site dogged by rows over the use of copyrighted material.
Flash - originally popularised by Macromedia, a firm then bought by Adobe - has been the biggest player in online video for some time.
"Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it," James McQuivey, an analyst at Forrester Research said.
More promises come form content publishers "better ways to deliver, monetize, brand, track and protect video content".
The new software will be freely available in the same way as other products such as Acrobat Reader and Flash Player, for both Windows PCs and Apple's Macintosh computers.
Microsoft is promising that Silverlight will work with both Windows and Macs.
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